The Windigo is an ancient myth, but as Kimmerer has stated before, many Indigenous cultures see time as cyclical rather than linear, so Windigo stories can also be interpreted as being about the present or even the future. Kimmerer sees this everywhere in corporate greed and the environmental destruction that accompanies it, but also in the mindset of the average American who has been trained to keep consuming no matter their current abundance, and has no relationship to the land from which their purchases come. Indeed, the Windigo wouldn’t be a monster at all in a capitalist economy, but rather the ideal customer: one who never stops consuming.