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Stockdale Paradox
Hedgehog Concept
Jim Collins draws on an essay by writer Isaiah Berlin to use the hedgehog as a symbol for success through simplicity. In Berlin’s essay, a fox uses countless clever strategies to try to catch a…
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The Flywheel
Collins uses the idea of an enormous, heavy metal wheel—the flywheel—to explain how good-to-great companies bring together all the different concepts discussed in the book and eventually make their transitions into greatness. The essence of…
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