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Direct Comparison
Finally, the study also included six unsustained comparison companies. These companies would have met the criteria to be defined as good-to-great, except that they were not able to sustain their stock market gains over the necessary fifteen-year period. These companies come from a variety of industries.
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Unsustained Comparison Term Timeline in Good to Great
The timeline below shows where the term Unsustained Comparison appears in Good to Great. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 1
...the good-to-great companies but did not transition into great results. The second group, the “ unsustained comparison companies,” did make the jump from good to great but did not maintain their improved...
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Chapter 3
...them to keep succeeding without the individual genius. This pattern shows up especially in the unsustained comparisons , which often did well under one exceptional leader but could not sustain those successes...
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Chapter 6
...of discipline were crucial to the good-to-great companies, Collins and his team also found that unsustained comparison companies showed immense discipline. However, discipline in the unsustained comparisons turned out to correlate with...
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Chapter 7
...In contrast, comparison companies did not usually become pioneers in technology. Those who did were unsustained comparisons , which shows, as Collins writes, that “technology alone cannot create sustained great results.” Collins...
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