Victor Klemperer was a German intellectual who, after narrowly surviving the Holocaust, used his training as a literary scholar to analyze the rhetorical strategies of ’s Nazi Germany. In his ninth and tenth chapters, repeatedly cites Klemperer’s 1947 book The Language of the Third Reich to show how uses these same strategies (like “endless repetition” and “the open embrace of contradiction”) to win support and how the “post-truth” era of American media and political discourse creates space for to emerge.