Victor Klemperer was a German intellectual who, after narrowly surviving the Holocaust, used his training as a literary scholar to analyze the rhetorical strategies of Hitler’s Nazi Germany. In his ninth and tenth chapters, Snyder repeatedly cites Klemperer’s 1947 book The Language of the Third Reich to show how Donald Trump uses these same strategies (like “endless repetition” and “the open embrace of contradiction”) to win support and how the “post-truth” era of American media and political discourse creates space for fascism to emerge.