Cognitive Revolution Quotes in Sapiens
Large numbers of strangers can cooperate successfully by believing in common myths.
In what way can we say that Peugeot SA (the company’s official name) exists? There are many Peugeot vehicles, but these are obviously not the company. Even if every Peugeot in the world were simultaneously junked and sold for scrap metal, Peugeot SA would not disappear. It would continue to manufacture new cars and issue its annual report. […] Peugeot has managers and shareholders, but neither do they constitute the company. All the managers could be dismissed and all its shares sold, but the company itself would remain intact […] In short, Peugeot SA seems to have no essential connection to the physical world. Does it really exist? Peugeot is a figment of our collective imagination.