By all accounts, Emira certainly isn’t making the ideal first impression. She’s downplaying her credentials, and she’s not showing an active interest in Alix or her work, as Alix seems to expect a prospective employee to do to ingratiate themselves with the person they want to hire them. Yet Alix hires her anyway, possibly to make a point and build a personal brand around female empowerment, much as she does with her business.