The Goal: A Process of Ongoing Improvement

by

Eliyahu M. Goldratt and Jeff Cox

Cash flow measures the amount of money that comes into a business (in the form of profits) and the amount that comes out of the business (in the form of payments and expenses).
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Cash Flow Term Timeline in The Goal: A Process of Ongoing Improvement

The timeline below shows where the term Cash Flow appears in The Goal: A Process of Ongoing Improvement. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 6
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
...return on its investment (ROI) it’s creating, and whether or not it has a sustainable cash flow —without cash flow, a business will die. (full context)
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
...with a pad of paper and a pencil. He writes out “net profit, ROI, and cash flow ,” and stares at them, wondering if one can be prioritized over the others. After... (full context)