This experiment provides more nuanced results than the experiment discussed in the previous section. Certain identity cues are powerful enough to provoke strong feelings in the test subjects, but other identity cues are less powerful, with the result that they can be masked or canceled out by other, contradictory identity cues. For example, the statement that the business values diversity, it would seem, is enough to neutralize the dearth of black people in the photographs from the business newsletter (at least at the time this study took place—“diversity” has recently become more of an empty buzzword that many minorities are, for good reason, suspicious of).