As with beer, the invention of rum represented a new set of resources becoming available to a new group of people. In this case, the new resources were sugar and sugarcane, and the new group of people were Europeans—who applied the processes of fermentation that they’d used to produce beer and wine for thousands of years. It’s also interesting to note that rum immediately appeared as an alcohol of incivility—emphasizing all the negative aspects cultures had found in beer and wine. Again Standage is detached in describing the human cost of his beverages’ respective histories. He is most interested in how imperialism and slavery spread resources, and never spends time condemning them.