The principal of Luis Rodriguez’s high school, with whom Luis has a number of head-to-heads. Madison is portrayed as a sheltered, “apolitical” figure who can’t fathom why Chicano students would want to celebrate their culture or learn about their heritage. As a result, Luis at several points in the memoir organizes walk-outs to protest Mr. Madison’s lack of concern for Chicano issues. These walkouts sometimes succeed in convincing Madison to reconsider his ways.