The issue with television, per the Oompa-Loompas, is that it’s harder for kids to learn to think for themselves and enjoy the awe-inspiring things that the world has to offer when they’ve already seen so much on their television screens. Even so, they nevertheless acknowledge that parents need something to keep their kids occupied, and television seems like a useful tool for this. But even as the novel insists that television is bad for children, it gives an antidote: books. With this, the novel justifies its own existence: it’s a fantastical adventure that also happens to teach kids lessons about kindness and virtue.