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David Theno
Golden Arches
McDonald’s Golden Arches began as a stylistic quirk of the first McDonald’s Speedee Service Restaurant in San Bernardino, CA—a quick way for drivers to spot the burger stand from the side of the highway. As… read analysis of Golden Arches
Ranchers
But, more importantly, the Golden Arches reflected a uniform dining experience for customers; in any state, at any McDonald’s, one could expect the same fries, the same burgers, the same “speedee service.” Thus the Golden… read analysis of Ranchers
