B. F. Skinner Character Analysis in How to Win Friends and Influence People

B. F. Skinner was a famous psychologist whose work became popular in the 1930s. cites Skinner’s studies several times, which illustrate that animals rewarded for good behavior will learn more effectively than animals punished for bad behavior. Later studies showed that the same is true of humans, supporting Carnegie’s idea that appreciation is more effective than criticism.

B. F. Skinner Quotes in How to Win Friends and Influence People

The How to Win Friends and Influence People quotes below are all either spoken by B. F. Skinner or refer to B. F. Skinner. For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:

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B. F. Skinner, the world-famous psychologist, proved through his experiments that an animal rewarded for good behavior will learn much more rapidly and retain what it learns far more effectively than an animal punished for bad behavior. Later studies have shown that the same applies to humans. By criticizing, we do not make lasting changes and often incur resentment.

Related Characters: Dale Carnegie (speaker), B. F. Skinner

Page Number and Citation: 5-6

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