John D. Rockefeller, Jr. was an American business magnate and the only son of Standard Oil co-founder John D. Rockefeller. Carnegie discusses how Rockefeller Jr. appreciated the idea that the best way to win people to one’s way of thinking is to begin in a friendly way. He did so when strikers protested the Standard Oil Company: becoming friends with them and treating them with respect ended one of the bloodiest strikes in history.