On Writing Well

by

William Zinsser

The Elements of Style

The Elements of Style is one of the most well-known and influential style guides for American English writing. English professor William Strunk Jr. originally wrote it in 1918, and his student E.B. White published a… read analysis of The Elements of Style

Lead

A “lead” is the beginning (and, William Zinsser argues, the most important part) of a nonfiction article. An effective lead can be of any length, as long as it attracts the reader’s attention. read analysis of Lead

Timbuktu

Timbuktu is a city on the edge of the Sahara Desert in present-day northern Mali. In Western culture, it’s famously viewed as a mythical, unreachable, or even nonexistent place. In reality, it was an important… read analysis of Timbuktu

Book-of-the-Month Club

The Book-of-the-Month Club is a subscription book service that has played an important role in the United States publishing industry since the 1920s. read analysis of Book-of-the-Month Club