The Elements of Style is one of the most well-known and influential style guides for American English writing. English professor William Strunk Jr. originally wrote it in 1918, and his student E.B. White published a…
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Lead
A “lead” is the beginning (and, William Zinsser argues, the most important part) of a nonfiction article. An effective lead can be of any length, as long as it attracts the reader’s attention.
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Timbuktu
Timbuktu is a city on the edge of the Sahara Desert in present-day northern Mali. In Western culture, it’s famously viewed as a mythical, unreachable, or even nonexistent place. In reality, it was an important…
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Book-of-the-Month Club
The Book-of-the-Month Club is a subscription book service that has played an important role in the United States publishing industry since the 1920s.
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