Harari suggests that consumerism (buying things) is also an imagined order (a way of connecting disparate people under a common set of values). People who don’t know each other at all will tend to trust each other if they like the same singers or sports teams, which makes them more likely to cooperate. Although Harari has mostly argued that humans are generally unhappier than they were in the past, he admits here that modern societies are less violent than earlier societies, which might make life better off for some people. Despite this, Harari will ultimately decide that overall, humans are unhappier than they used to be.