Harari explains that capitalist societies tell humans that indulging themselves, purchasing, and consuming, products is “good for [them]” because it will make them happy. This is a relatively new idea that gained popularity with the rise of capitalism as an imagined order. People effectively cooperate with countless other strangers by working hard to earn money to buy things, which keeps the society flourishing. Harari actually thinks this way of life makes people suffer. He underscores that imagined orders tend to stick when they make people cooperate, but they’re don’t necessarily make people happier.