Shoe Dog

by

Phil Knight

Crazy Idea Symbol Icon

In Shoe Dog, Phil Knight uses the phrase “Crazy Idea” to encapsulate the exciting—but also possibly insane—feeling of starting a project that might not work out. Knight is a big proponent of Crazy Ideas because they allow for innovation and have the possibility to change the world. In Knight’s case, Nike started as a college project—which his classmates did not appreciate—and turned into the biggest athletic apparel company in the world. Because of his experience, Knight encourages others to follow their Crazy Ideas, though he also acknowledges that Crazy Ideas come with risks and drawbacks. In particular, Knight’s experience demonstrates that people with Crazy Ideas rarely receive overwhelming support, especially when their idea is just getting off the ground. Furthermore, if a Crazy Idea requires more than one person to execute, then one must find the right team and turn into an effective leader. Even with all the proper pieces in place, Crazy Ideas can still fail. However, for Knight, they are always worth the risk.

Crazy Idea Quotes in Shoe Dog

The Shoe Dog quotes below all refer to the symbol of Crazy Idea. For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
Entrepreneurship, Experience, and Perseverance Theme Icon
).
1. Dawn Quotes

So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

That’s the precocious, prescient, urgent advice I managed to give myself, out of the blue, and somehow managed to take. Half a century later, I believe it’s the best advice—maybe the only advice—any of us should ever give.

Related Characters: Phil Knight (speaker)
Related Symbols: Crazy Idea
Page Number: 5
Explanation and Analysis:
2. 1962 Quotes

I looked at the faces around the table. Whenever I’d imagined this scene, I’d omitted one crucial element. I’d failed to foresee how present World War II would be in that room. The war was right there, beside us, between us, attaching a subtext to every word we spoke. Good evening, everyone—there’s good news tonight!

Related Characters: Phil Knight (speaker)
Related Symbols: Crazy Idea
Page Number: 28
Explanation and Analysis:
18. 1977 Quotes

Humans have been wearing shoes since the Ice Age, I said, and the underlying design hasn’t changed all that much in forty thousand years. There hadn’t really been a breakthrough since the late 1800s, when cobblers started lasting left and right shoes differently, and rubber companies started making soles. It didn’t seem all too likely that, at this late date in history, something so new, so revolutionary, was going to be dreamed up. “Air shoes” sounded to me like jet packs and moving sidewalks. Comic book stuff.

Related Characters: Phil Knight (speaker), M. Frank Rudy
Related Symbols: Crazy Idea
Page Number: 306
Explanation and Analysis:
22. Night Quotes

It would be nice to help them avoid the typical discouragements. I’d tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.

Related Characters: Phil Knight (speaker), Jeff Johnson, Bob Woodell, Penny Knight
Related Symbols: Crazy Idea
Page Number: 381-382
Explanation and Analysis:
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Crazy Idea Symbol Timeline in Shoe Dog

The timeline below shows where the symbol Crazy Idea appears in Shoe Dog. The colored dots and icons indicate which themes are associated with that appearance.
1. Dawn
Entrepreneurship, Experience, and Perseverance Theme Icon
...impact on the world. Suddenly, while on his run, Knight comes up with a “ Crazy Idea ,” though he does not specify what it is just yet. Instead, he thinks about... (full context)
2. 1962
Global Economies Theme Icon
One evening, Knight works up the courage to talk to his father, Bill, about his Crazy Idea . The idea itself is something Knight came up with as a research project for... (full context)
Entrepreneurship, Experience, and Perseverance Theme Icon
...suggestions about what to do while in Japan. Knight also tells the businessmen about his Crazy Idea . Although they give Knight an eye role, they also provide him with contacts that... (full context)
Global Economies Theme Icon
After seeing more landmarks and reading more, Knight decides it is time to pursue his Crazy Idea . He meets with the contacts the American businessmen gave him and tells them about... (full context)
22. Night
Entrepreneurship, Experience, and Perseverance Theme Icon
Leadership Theme Icon
Global Economies Theme Icon
...things left on his bucket list. After all this time, he still has a few Crazy Ideas left in him. (full context)