In Shoe Dog, Phil Knight uses the phrase “Crazy Idea” to encapsulate the exciting—but also possibly insane—feeling of starting a project that might not work out. Knight is a big proponent of Crazy Ideas because they allow for innovation and have the possibility to change the world. In Knight’s case, Nike started as a college project—which his classmates did not appreciate—and turned into the biggest athletic apparel company in the world. Because of his experience, Knight encourages others to follow their Crazy Ideas, though he also acknowledges that Crazy Ideas come with risks and drawbacks. In particular, Knight’s experience demonstrates that people with Crazy Ideas rarely receive overwhelming support, especially when their idea is just getting off the ground. Furthermore, if a Crazy Idea requires more than one person to execute, then one must find the right team and turn into an effective leader. Even with all the proper pieces in place, Crazy Ideas can still fail. However, for Knight, they are always worth the risk.
Crazy Idea Quotes in Shoe Dog
So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.
That’s the precocious, prescient, urgent advice I managed to give myself, out of the blue, and somehow managed to take. Half a century later, I believe it’s the best advice—maybe the only advice—any of us should ever give.
I looked at the faces around the table. Whenever I’d imagined this scene, I’d omitted one crucial element. I’d failed to foresee how present World War II would be in that room. The war was right there, beside us, between us, attaching a subtext to every word we spoke. Good evening, everyone—there’s good news tonight!
Humans have been wearing shoes since the Ice Age, I said, and the underlying design hasn’t changed all that much in forty thousand years. There hadn’t really been a breakthrough since the late 1800s, when cobblers started lasting left and right shoes differently, and rubber companies started making soles. It didn’t seem all too likely that, at this late date in history, something so new, so revolutionary, was going to be dreamed up. “Air shoes” sounded to me like jet packs and moving sidewalks. Comic book stuff.
It would be nice to help them avoid the typical discouragements. I’d tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.