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Penny Knight
The Nike Swoosh
The Nike Swoosh represents motion and energy. The now-iconic swoosh shape is meant to evoke a whoosh of air, perhaps one a runner leaves in their wake. It was modeled after the wings of the…
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Crazy Idea
In Shoe Dog, Phil Knight uses the phrase “Crazy Idea” to encapsulate the exciting—but also possibly insane—feeling of starting a project that might not work out. Knight is a big proponent of Crazy Ideas…
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