Sergio Jarillo Character Analysis

Sergio Jarillo is a Spanish anthropologist. Gladwell cites Jarillo and Spanish psychologist Carlos Crivelli’s study on human emotions across different cultures to illustrate the limitations of transparency. The researchers tasked participants with matching photos depicting different facial expressions with corresponding emotions. While Spanish subjects excelled at the task, the Trobriand people whom the researchers tested next did not. These findings suggest that transparency is not universal.