Heinrichs evaluates the “argument” between abortion terms on both the Democratic and the Republican side of the debate. Setting aside his own personal beliefs, Heinrichs finds that Republicans have done a much better job of defining their side in a productive manner: the right to life is perhaps the most basic, relatable way to frame the conservative platform on abortion. Furthermore, notice that pro-lifers succeeded in the 1990s by making an effort to seem more moderate. This upholds Aristotle’s idea about people instinctively favoring the moderate, “mean” course of action. By making an effort to seem more relatable (i.e., by discussing abortion cases in which a larger portion of the population would be likely to agree with them), pro-life activists won a major victory.