Alvin Pratt is Muriel Pratt’s husband and Gertrude Pratt’s father. Alvin is somewhat two-faced: he is extremely pleasant to his customers, but he also keeps an extremely close eye on everything they owe him and he is really only concerned about money. This attitude makes Alvin rich, however, and he is one of the more powerful figures in Dungatar. Alvin encourages Gertrude’s marriage to William Beaumont. Although the Beaumonts are actually poorer than the Pratts, Alvin snobbishly enjoys his family’s connection with the Beaumonts as he feels that their high social status makes him refined by association. Alvin is the financial benefactor of the Dungatar Ladies Social Club—which Gertrude sets up with her mother-in-law, Elsbeth Beaumont—and he lends them money for all their cultural events. While this seems kind on Alvin’s part, really, he likes people to owe him money because this gives him power over them.