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Julio was a monkey who participated in Wolfram Schultz’s experiments on cravings and habit formation. In these experiments, a shape on a computer screen cued him to press a lever, and he was intermittently rewarded with blackberry juice. He quickly became addicted to the game and stopped doing anything else. His addiction shows how craving makes habits stick.
Julio Quotes in The Power of Habit
The The Power of Habit quotes below are all either spoken by Julio or refer to Julio . For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
).
Chapter 2
Quotes
This explains why habits are so powerful: They create neurological cravings. Most of the time, these cravings emerge so gradually that we’re not really aware they exist, so we’re often blind to their influence. But as we associate cues with certain rewards, a subconscious craving emerges in our brains that starts the habit loop spinning.
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Julio Quotes in The Power of Habit
The The Power of Habit quotes below are all either spoken by Julio or refer to Julio . For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
).
Chapter 2
Quotes
This explains why habits are so powerful: They create neurological cravings. Most of the time, these cravings emerge so gradually that we’re not really aware they exist, so we’re often blind to their influence. But as we associate cues with certain rewards, a subconscious craving emerges in our brains that starts the habit loop spinning.
Related Characters:
Related Themes:
Page Number and Citation:
Explanation and Analysis:
Unlock explanations and citation info for this and every other The Power of Habit quote.
Plus so much more...
Get LitCharts A+
