Ostensibly, the series of newspaper articles is a serious criticism of lowbrow novels like
Offal, but in fact it is intended to boost sales: even apparently intellectual writing is part of a profit-driven industry. Using capital letters to describe the plots of popular novels emphasizes that they are formulaic, and the sudden change in popular taste shows that readers are guided by their whims rather than any sophisticated sense of artistic merit. Publishers cater to the public’s poor and unpredictable taste in order to sell books. Consequently, it is impossible for highbrow art—the work of “powerful young novelists”—to succeed.