For Hochschild, it is undeniable that small-scale, rural life grounded in local, homogeneous communities is decreasingly common around the globe, and that this shift creates emotional conflicts for the people undergoing it. Their deep stories are parallel, although locally inflected, and all struggle with the question of how to assert their values and identities before a world that increasingly views them as backward. For Hochschild, it seems, the options are a populist backlash to these shifts or an attempt to preserve their memory and values within the new mode of life, which requires a receptive audience that is empathetic to people’s stories rather than the often antagonistic ones they so often face.