As a Black man, Max was constantly othered and made to feel that he wasn’t fully American—thus, becoming white is a means of trying to escape the racism and discrimination he faced.Separately, Mrs. Blandish (who is a fictional stand-in for Madam C. J. Walker), laments the idea that Max doesn’t have pride in his race. But ironically, she makes money off of hair straightening products that make Black people more like white people. This implies that her criticism of Dr. Crookman’s business is hypocritical, because she’s essentially doing the same thing that he is.