Gilligan’s research led him to believe that shame can be equivalent to emotional death—so much so that one word for shame, “mortification,” also literally means death. According to Gilligan, shame can completely erase everything a person was and replace their personality and psychology with new, disturbing facets. Once again, Ronson is reminding his readers that shame has the power to completely overturn and corrupt a person’s existence, leading to more cycles of shame and violence.