The Hudson’s Bay Company’s decision to sell land that wasn’t theirs to sell introduces one of the book’s major themes, which is the central role that control of land has played in Indian-White interactions throughout history. The Hudson’s Bay Company still exists today as a retail business group, but for much of its existence (it was founded in 1670 in London) it was a fur trading business. Finally, in suggesting that Louis Riel’s role in the Rebellion of 1885 receives less attention that Custer’s Land Stand, King insinuates, perhaps, that this is because Custer was White and Riel was Metis, one of Canada’s three recognized indigenous groups.