The Ladies’ Paradise

by

Émile Zola

Octave Mouret Character Analysis

Octave Mouret is the handsome young owner of the Ladies’ Paradise—the new department store in Paris. He had been an “adventurer” with no wealth or remarkable family connections until he married Madame Hédouin—the previous owner of the Ladies’ Paradise. When Madame Hédouin died (some believe that Mouret killed her), Mouret transformed the Ladies’ Paradise from a small drapery shop into the first department store in Paris. As a widower, he lives a promiscuous bachelor’s lifestyle. He also acts recklessly in his business matters, spending all of his money on new departments and goods to lure his customers. He explains that this dangerous yet successful business model comes from his love for life—his desire to suffer, act, and create. He also founds his business on the exploitation of women’s “universal desires.” In his personal life, Mouret is a womanizer who knows how to make women obsessed with him. Likewise, in business, he appeals to female desires essentially to trap women and keep them as his loyal customers. When Mouret walks around his store inspecting it, he feels that it is a well-oiled “machine;” he also feels that it is a battleground on which women lie vanquished. Mouret also successfully exploits Madame Desforges’s affections in order to get close to Baron Hartmann, a man with the power to leverage Mouret’s business expansions. But despite his confidence that he can control women, Bourdoncle—his business assistant—warns him that women will “have their revenge.” This revenge occurs when Mouret falls in love with Denise, but she refuses his invitation to be his mistress. Mouret then falls from his position of power into a feeling of powerlessness in which he realizes that his money and authority are useless since he can’t get Denise. After a long struggle against his pride, Mouret proposes to Denise, realizing that—in this case—he can acquire what he wants through surrendering rather than conquering. In this way, Mouret grows over the course of the story to realize that his greatest power is not in exploitation.

Octave Mouret Quotes in The Ladies’ Paradise

The The Ladies’ Paradise quotes below are all either spoken by Octave Mouret or refer to Octave Mouret . For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
Consumerism and Excess Theme Icon
).
Chapter 2 Quotes

“You know, they’ll have their revenge.”

“Who will?”

“The women, of course.”

[…] With a shrug of his shoulders [Mouret] seemed to declare that he would throw them all away like empty sacks on the day when they had finished helping him make his fortune.

Related Characters: Octave Mouret (speaker), Bourdoncle (speaker), Madame Desforges
Page Number: 33
Explanation and Analysis:

He would give [his salesmen] a percentage on […] the smallest article they sold: a system which had caused a revolution in the drapery trade by creating among the assistants a struggle for survival from which the employers reaped the benefit. […] [Mouret] unleashed passions, brought different forces into conflict, let the strong devour the weak, and grew fat on this battle of interests.

Related Characters: Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 35
Explanation and Analysis:
Chapter 3 Quotes

Of supreme importance […] was the exploitation of Woman. Everything else led up to it, the ceaseless renewal of capital, the system of piling up goods, the low prices which attracted people, the marked prices which reassured them. It was Woman the shops were competing for so fiercely, it was Woman they were continually snaring with their bargains, after dazing her with their displays. They had awoken new desires in her weak flesh.

Related Characters: Octave Mouret (speaker), Baron Hartmann
Related Symbols: The Ladies’ Paradise
Page Number: 76
Explanation and Analysis:
Chapter 5 Quotes

They were all nothing but cogs, caught up in the workings of the machine, surrendering their personalities, merely adding their strength to the mighty common whole of the phalanstery.

Related Characters: Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 134
Explanation and Analysis:
Chapter 9 Quotes

Mouret’s sole passion was the conquest of Woman. He wanted her to be queen in his shop; he had built this temple for her in order to hold her at his mercy. His tactics were to intoxicate her with amorous attentions, to trade on her desires, and to exploit her excitement.

Related Characters: Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 234
Explanation and Analysis:
Chapter 10 Quotes

She was deeply disturbed: it was strange that a moment ago she had found the strength to repulse a man whom she adored, whereas in the past she had felt such weakness in the presence of that wretched boy, whose love she had only dreamed about!

Related Characters: Denise Baudu , Octave Mouret , Hutin
Page Number: 301
Explanation and Analysis:
Chapter 11 Quotes

“I want her, and I’ll get her! And if she escapes me, you’ll see what a place I’ll build to cure myself. It’ll be quite superb! You don’t understand this language, old fellow: otherwise, you’d know that action contains its own reward. To act, to create, to fight against facts, to overcome them or be overcome by them—the whole human health and happiness is made up of that!”

Related Characters: Octave Mouret (speaker), Denise Baudu , Madame Desforges , Vallagnosc
Related Symbols: The Ladies’ Paradise
Page Number: 322
Explanation and Analysis:
Chapter 12 Quotes

His master’s business faculties must surely founder, he thought, in the midst of such idiotic love: what had been won through women would be lost through this woman.

Related Characters: Denise Baudu , Octave Mouret , Bourdoncle
Page Number: 330
Explanation and Analysis:

His obsession pursued him everywhere, and as his power unfolded before him, as the mechanism of the departments and the army of employees passed before his gaze, he felt the indignity of his powerlessness more keenly than ever. Orders from the whole of Europe were flowing in […] and yet she said no, she still said no.

Related Characters: Denise Baudu , Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 337
Explanation and Analysis:

Was it humane or right, this appalling consumption of human flesh every year by the big shops? She would plead the cause of the cogs in this great machine, but with arguments based on the employers’ own interests. When one wants a sound machine, one uses good metal; if the metal breaks or is broken there’s a stoppage of work, repeated expense in getting it started again, a considerable wastage of energy.

Related Characters: Denise Baudu (speaker), Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 355
Explanation and Analysis:
Chapter 13 Quotes

Why should her small hand suddenly become such a powerful part of the monster’s work? And the force which was carrying everything before it was carrying her away too, she whose coming was to be a revenge. Mouret had invented this mechanism for crushing people, and its brutal operation shocked her. He had strewn the neighborhood with ruins, he had despoiled some and killed others; yet she loved him for the grandeur of his achievement.

Related Characters: Denise Baudu (speaker), Octave Mouret , Geneviève Baudu
Related Symbols: The Ladies’ Paradise
Page Number: 389
Explanation and Analysis:
Chapter 14 Quotes

Faced with Paris devoured and Woman conquered, he experienced a sudden weakness, a failure of his will by which he was being overthrown in his turn as if by a superior force. In his victory he felt an irrational need to be conquered; it was the irrationality of a warrior yielding on the morrow of his conquest to the whim of a child.

Related Characters: Denise Baudu , Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 429
Explanation and Analysis:

“Listen, we were stupid to have that superstition that marriage would ruin us. After all, isn’t it the health necessary to life, its very strength and order?”

Related Characters: Octave Mouret (speaker), Denise Baudu , Bourdoncle
Related Symbols: The Ladies’ Paradise
Page Number: 431
Explanation and Analysis:
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Octave Mouret Quotes in The Ladies’ Paradise

The The Ladies’ Paradise quotes below are all either spoken by Octave Mouret or refer to Octave Mouret . For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
Consumerism and Excess Theme Icon
).
Chapter 2 Quotes

“You know, they’ll have their revenge.”

“Who will?”

“The women, of course.”

[…] With a shrug of his shoulders [Mouret] seemed to declare that he would throw them all away like empty sacks on the day when they had finished helping him make his fortune.

Related Characters: Octave Mouret (speaker), Bourdoncle (speaker), Madame Desforges
Page Number: 33
Explanation and Analysis:

He would give [his salesmen] a percentage on […] the smallest article they sold: a system which had caused a revolution in the drapery trade by creating among the assistants a struggle for survival from which the employers reaped the benefit. […] [Mouret] unleashed passions, brought different forces into conflict, let the strong devour the weak, and grew fat on this battle of interests.

Related Characters: Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 35
Explanation and Analysis:
Chapter 3 Quotes

Of supreme importance […] was the exploitation of Woman. Everything else led up to it, the ceaseless renewal of capital, the system of piling up goods, the low prices which attracted people, the marked prices which reassured them. It was Woman the shops were competing for so fiercely, it was Woman they were continually snaring with their bargains, after dazing her with their displays. They had awoken new desires in her weak flesh.

Related Characters: Octave Mouret (speaker), Baron Hartmann
Related Symbols: The Ladies’ Paradise
Page Number: 76
Explanation and Analysis:
Chapter 5 Quotes

They were all nothing but cogs, caught up in the workings of the machine, surrendering their personalities, merely adding their strength to the mighty common whole of the phalanstery.

Related Characters: Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 134
Explanation and Analysis:
Chapter 9 Quotes

Mouret’s sole passion was the conquest of Woman. He wanted her to be queen in his shop; he had built this temple for her in order to hold her at his mercy. His tactics were to intoxicate her with amorous attentions, to trade on her desires, and to exploit her excitement.

Related Characters: Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 234
Explanation and Analysis:
Chapter 10 Quotes

She was deeply disturbed: it was strange that a moment ago she had found the strength to repulse a man whom she adored, whereas in the past she had felt such weakness in the presence of that wretched boy, whose love she had only dreamed about!

Related Characters: Denise Baudu , Octave Mouret , Hutin
Page Number: 301
Explanation and Analysis:
Chapter 11 Quotes

“I want her, and I’ll get her! And if she escapes me, you’ll see what a place I’ll build to cure myself. It’ll be quite superb! You don’t understand this language, old fellow: otherwise, you’d know that action contains its own reward. To act, to create, to fight against facts, to overcome them or be overcome by them—the whole human health and happiness is made up of that!”

Related Characters: Octave Mouret (speaker), Denise Baudu , Madame Desforges , Vallagnosc
Related Symbols: The Ladies’ Paradise
Page Number: 322
Explanation and Analysis:
Chapter 12 Quotes

His master’s business faculties must surely founder, he thought, in the midst of such idiotic love: what had been won through women would be lost through this woman.

Related Characters: Denise Baudu , Octave Mouret , Bourdoncle
Page Number: 330
Explanation and Analysis:

His obsession pursued him everywhere, and as his power unfolded before him, as the mechanism of the departments and the army of employees passed before his gaze, he felt the indignity of his powerlessness more keenly than ever. Orders from the whole of Europe were flowing in […] and yet she said no, she still said no.

Related Characters: Denise Baudu , Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 337
Explanation and Analysis:

Was it humane or right, this appalling consumption of human flesh every year by the big shops? She would plead the cause of the cogs in this great machine, but with arguments based on the employers’ own interests. When one wants a sound machine, one uses good metal; if the metal breaks or is broken there’s a stoppage of work, repeated expense in getting it started again, a considerable wastage of energy.

Related Characters: Denise Baudu (speaker), Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 355
Explanation and Analysis:
Chapter 13 Quotes

Why should her small hand suddenly become such a powerful part of the monster’s work? And the force which was carrying everything before it was carrying her away too, she whose coming was to be a revenge. Mouret had invented this mechanism for crushing people, and its brutal operation shocked her. He had strewn the neighborhood with ruins, he had despoiled some and killed others; yet she loved him for the grandeur of his achievement.

Related Characters: Denise Baudu (speaker), Octave Mouret , Geneviève Baudu
Related Symbols: The Ladies’ Paradise
Page Number: 389
Explanation and Analysis:
Chapter 14 Quotes

Faced with Paris devoured and Woman conquered, he experienced a sudden weakness, a failure of his will by which he was being overthrown in his turn as if by a superior force. In his victory he felt an irrational need to be conquered; it was the irrationality of a warrior yielding on the morrow of his conquest to the whim of a child.

Related Characters: Denise Baudu , Octave Mouret
Related Symbols: The Ladies’ Paradise
Page Number: 429
Explanation and Analysis:

“Listen, we were stupid to have that superstition that marriage would ruin us. After all, isn’t it the health necessary to life, its very strength and order?”

Related Characters: Octave Mouret (speaker), Denise Baudu , Bourdoncle
Related Symbols: The Ladies’ Paradise
Page Number: 431
Explanation and Analysis: