Consumerism and Excess Theme Analysis

The laces shivered, then dropped again, concealing the depths of the shop with an exciting air of mystery; even the lengths of cloth, thick and square, were breathing, exuding a tempting odor, while the overcoats were throwing back their shoulders still more on the dummies, which were acquiring souls, and the huge velvet coat was billowing out, supple and warm, as if on the shoulders of flesh and blood, with a heaving breast and quivering hips.

“Has anyone ever seen such a thing? A draper’s shop which sold everything! Just a big bazaar! And a fine staff too: a lot of dandies who pushed things about like porters at a railway station, who treated the goods and the customers like parcels, dropping their employer or being dropped by him at a moment’s notice. No affection, no manners, no art!”

Of supreme importance […] was the exploitation of Woman. Everything else led up to it, the ceaseless renewal of capital, the system of piling up goods, the low prices which attracted people, the marked prices which reassured them. It was Woman the shops were competing for so fiercely, it was Woman they were continually snaring with their bargains, after dazing her with their displays. They had awoken new desires in her weak flesh.

Furs littered the floor, ready-made clothes were heaped up like the greatcoats of disabled soldiers, the lace and underclothes, unfolded, crumpled, thrown about everywhere, gave the impression that an army of women had undressed there haphazardly in a wave of desire.

They were all nothing but cogs, caught up in the workings of the machine, surrendering their personalities, merely adding their strength to the mighty common whole of the phalanstery.

In this final hour, in the midst of the overheated air, the women reigned supreme. They had taken the shop by storm, camping in it as in conquered territory, like an invading horde which had settled among the devastation of the goods. The salesmen, deafened and exhausted, had become their slaves, whom they treated with sovereign tyranny.

She was deeply disturbed: it was strange that a moment ago she had found the strength to repulse a man whom she adored, whereas in the past she had felt such weakness in the presence of that wretched boy, whose love she had only dreamed about!