Although the drug trade is illegal, it becomes a prestigious and attractive career path for East Harlem youth, who are inculcated into its street culture from an early age and given no alternative cultural framework through which to think about their futures. Contrary to the public opinion that drug dealers are lazy, unmotivated, or unwilling to work, Bourgois shows that the
most motivated and entrepreneurial East Harlem youth are actually the ones who end up selling drugs—which is, after all, an individualistic, winner-take-all business.