Just as, in Reagan’s view, the Cold War brought the American people together against a common enemy (communism), Bush uses 9/11 to create an artificial sense of unity based on the demonization of Arabs and Muslims. Of course, Kendi emphasizes that there is no such thing as real unity based on hatred of a particular group. But it nevertheless enables politicians like Reagan and Bush to posture as if they are bringing people together through instituting divisive policies.